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Professional English in Use Marketing

€43.00

Product Details
Read Book Summary

ISBN	9780521702690
Author	Cate Farrall, Marianne Lindsley
Series	in Use
Publisher	Cambridge University Press
Language	English
CEFR Level	B1, B2
Level	Intermediate, Upper-intermediate
Edition	First Edition
Publication Date	2008
Product Type	Paperback

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Key features

Over to you’ activities allow learners to apply the vocabulary they learn to their own studies and working lives.
Contains a learner-friendly answer key and a comprehensive index for easy vocabulary reference.
A regular focus on real companies and a variety of authentic texts make the book relevant and practical for learners.